Penny Engineering Facilitates Smooth Refit for Ultimation Direct’s Crane That Outlasted Their Vehicle
Ultimation Direct Flatbed Mounted Crane Refit
Ultimation Direct is a UK-based manufacturing company specialising in the design, production, and installation of perimeter security and access control solutions. When one of their transit vehicles needed replacing, they faced a choice: purchase a new crane or refit their existing one.
Following professional advice from Penny Engineering, Ultimation Direct opted to have the crane removed from the old vehicle and refitted to a new one. Penny Engineering and Ultimation Direct’s collaboration exemplifies our commitment to enhancing the cost-efficiency, performance, and sustainability of our products for our customers.
The Challenge
Ultimation Direct frequently transports goods to and from multiple local suppliers, some of which lack forklifts onsite. Arriving with their own crane is crucial for streamlining handovers and ensuring safe, compliant material handling from end to end.
Being readily equipped with their own crane is also vital when delivering and installing new products from their factory to customer sites. This is particularly important in areas with high levels of pedestrian and vehicle traffic, where rapid project completion is essential.
With one of their flatbed vehicles featuring a mounted crane out of commission, Ultimation Direct needed a quick, reliable solution to ensure they could continue meeting their high service and quality standards for a wide range of customer projects.
The Solution
For over 15 years, Ultimation Direct has relied on Penny Engineering’s leading vehicle-mounted lifting equipment range. That one of our cranes outlasted one of their vehicles highlights the durability and dependability of our products.
Because this crane was supplied, installed, and serviced by Penny Engineering previously, we had a firm understanding of its history and duty cycle. This enabled us to advise on the crane’s suitability to work reliably for the life of the new vehicle, as well as the overall refit process.
We provided a seamless transition of our PH180 hydraulic crane, renowned for its lifting capacity of 1500kg and reach of up to 4m. We also carried out a major service followed by recommissioning, allowing Ultimation Direct to continue their smooth and precise load handling with confidence.
Transforming Material Handling Processes with Penny Engineering
Every crane application and installation is different and must be assessed for suitability for removal and refitting. Penny Engineering’s expert advice led to the successful relocation of the PH180 crane, delivering significant benefits to Ultimation Direct.
John Rayner, Managing Director at Ultimation Direct, shared his satisfaction: “Our relationship with Penny Engineering has worked for over 15 years, and I would highly recommend their products. Their hydraulic cranes are incredibly strong and reliable and can be kept in great working order for many years.”
Penny Engineering is proud to support Ultimation Direct with vehicle-mounted cranes and ongoing support, helping them ensure efficient and safe operations while demonstrating our commitment to delivering cost-effective and sustainable lifting solutions.
Interested in optimising the material handling in your business? Get in touch to learn more about how Penny Engineering’s vehicle-mounted lifting equipment can transform your operations.
Strong and reliable hydraulic cranes
Our relationship with Penny Engineering has worked for over 15 years, and I would highly recommend their products. Their hydraulic cranes are incredibly strong and reliable and can be kept in great working order for many years.
John Rayner, Managing Director. Ultimation Direct
